The Man: Aidan Bennetts
Aidan Bennetts was born in Johannesburg. As a child, Aidan was an analytical thinker who would make his own toys, often dissecting them and combining them with others. His father, a chemical engineer, allowed his young son into his workshop on the weekends and as he grew up, he fostered within him a passion for quality workmanship, deconstruction and reconstruction. Beyond Art and English, in his scholarly years, he also excelled at trigonometry and practical science. Aidan went on to study fine arts with a focus on sculpture and attained his Bachelor’s Degree in Fine Art, from the University of Cape Town. It was during this time he learnt to three dimensionalize forms, to understand the feasibility of product design and how different materials could work together.
He opened the Aidan Bennetts Design Studio in 2005 upon completion of his studies and within 4 months secured a valuable contract to develop the interiors for Haiku. Over the few years since starting the studio, it is clear that in every item receives the same commitment to a lifetime of striving for excellence. This high level of commitment flanked with an idiosyncratic sensitivity to environment and community has been reflected by the mainstream media.
Aidans' weekly appearances on Top Billing as a presenter, since 2006, as well as the plethora of radio and print exposure for his product design and interior designs over the last few years, has ensured that Aidan is a household name in South Africa. Furthermore, in his personal career, and amplifying his visibility, Aidan has also appeared in numerous international modelling campaigns over the last few years for mainstream brands such as Swatch, Levis, Honda, and Audi.
Most projects that Aidan becomes involved in are met with high-exposure for the brands and resonate with the target audience. Whilst he has reached celebrity status in South Africa, he is as committed as ever to seeking perfection in every project he works on and ensuring that his name is synonymous with good quality and innovative design.
Aidan Bennetts was born in Johannesburg. As a child, Aidan was an analytical thinker who would make his own toys, often dissecting them and combining them with others. His father, a chemical engineer, allowed his young son into his workshop on the weekends and as he grew up, he fostered within him a passion for quality workmanship, deconstruction and reconstruction. Beyond Art and English, in his scholarly years, he also excelled at trigonometry and practical science. Aidan went on to study fine arts with a focus on sculpture and attained his Bachelor’s Degree in Fine Art, from the University of Cape Town. It was during this time he learnt to three dimensionalize forms, to understand the feasibility of product design and how different materials could work together.
He opened the Aidan Bennetts Design Studio in 2005 upon completion of his studies and within 4 months secured a valuable contract to develop the interiors for Haiku. Over the few years since starting the studio, it is clear that in every item receives the same commitment to a lifetime of striving for excellence. This high level of commitment flanked with an idiosyncratic sensitivity to environment and community has been reflected by the mainstream media.
Aidans' weekly appearances on Top Billing as a presenter, since 2006, as well as the plethora of radio and print exposure for his product design and interior designs over the last few years, has ensured that Aidan is a household name in South Africa. Furthermore, in his personal career, and amplifying his visibility, Aidan has also appeared in numerous international modelling campaigns over the last few years for mainstream brands such as Swatch, Levis, Honda, and Audi.
Most projects that Aidan becomes involved in are met with high-exposure for the brands and resonate with the target audience. Whilst he has reached celebrity status in South Africa, he is as committed as ever to seeking perfection in every project he works on and ensuring that his name is synonymous with good quality and innovative design.